blog 11

Some design principles in this logo for OneFund are closure, proportion and emphasis.  The closure comes from the F not being a full F and having white area.  The proportion comes from the logo being bigger than the name at the bottom.  Finally, emphasis comes from the differing texts between the F and OneFund.

Blog 10

Above is the campaign poster for Obama from a while back.  It does a good job of utilizing the colors red, white and blue to stir up patriotic feelings.  There is a big emphasis on the hope and in that single word sums up his whole ad campaign.  It also shows Obama in a strong, thinking pose which helps earn your confidence.

Blog 9

Matthew Carter is the creator of the typeface Georgia which can be seen above.  From what I can remember he thought that the use of helvetica was okay for advertisement purposes.  I honestly had noticed that helvetica was used so much until I saw this documentary.  I now realize that it might be used too much.

Above is a picture of my heat transfer book.  Many of the words on this page are in the helvetica typeface.  Some of these words include "heat", "mass transfer", etc.

Blog 8

Milton Glaser was the original creator of the classic image above.  It is now an iconic symbol of New York City.

Blog 7

This is an image made by David Hockney where the trees show up as a grid.  This would most likely be seen as a loose grid since the trees are all the same direction but differ between each tree.

Blog 6

This is the fence in my backyard.  It is a tight grid example.

This is my bulletin board and it is an example of a loose grid.

Blog 5

This picture is part of Sharpie's commercial advertisement.  Unity can be seen in the layout of all the markers.  That fact that all the markers are the same shape gives it unity.  The colors also have a sense of unity and order.