Matthew Carter is the creator of the typeface Georgia which can be seen above. From what I can remember he thought that the use of helvetica was okay for advertisement purposes. I honestly had noticed that helvetica was used so much until I saw this documentary. I now realize that it might be used too much.
Above is a picture of my heat transfer book. Many of the words on this page are in the helvetica typeface. Some of these words include "heat", "mass transfer", etc.
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